One of the more cerebral shows I avidly follow is 'Nova'; PBS's all-things-science documentary program. One of the hosts of Nova is Neil deGrasse Tyson, who as of lately has become one of the leading go-to talking heads for all things related to science, education, and funding. He's also an Astrophysicist.
Lately, he's been doing a lot of talking about continuing to fund NASA and the space program. Have a look:
It also dawned on me that if one of our Presidential candidates were to put out an ad similar to this - it would be a game changer.
Lastly, I read a statement recently regarding Facebook and Google - which essentially said, 'The brightest minds of this generation are spending all their time thinking about how to get people to click on Ads.'