Wednesday, July 14, 2010

Phrase Overkill

I talk for a living, and given such - there's a few phrases that I've noticed are getting way overused these days. I'm going to call them out for you - and then you can enjoy being shocked for the next week when you realize how often you hear them:

"At the end of the day...."
"Moving Forward...."
"It is what it is."

The last one is my most despised. It's a total cop-out phrase, and has no relevance to anything. A three second 'sighhhhh' would declare the same turn of phrase. Clearly IT is what IT is.

It has dawned on me that perhaps the usage of these phrases could be a regional phenomenon - or perhaps unique to my particular line of work.

But, it is what it is.

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